We Print That… for holidays
Following the success of the We Print That business campaign, we extended the message into one of our busiest seasons - holiday. The messaging here for our consumer audience: no matter what kind of customized gift you’re looking for, we print it.
This campaign features a multi-product anthem introducing VistaPrint’s top holiday products, along with 2 short-format product spots featuring our best sellers: holiday cards and wall calendars. The campaign was concepted and written by the internal Vista Brand team and produced by Tool with director Win Bates. We shot the 2 spots over 2 days in Montreal, and ran the campaign in the US and France.
Credits CD: Julie Halloran ACD Writers: Jorge Brandao and Trevor O’Brien ECD: Cliff Skeete CMO: Ricky Engelberg Director: Win Bates Production: Tool Editing: Mackcut