Ready for Anything
Following the Covid-19 pandemic in 2020, small businesses were hurting more than any other population and a myriad of marketing messages popped up aiming to sympathize and sell. As a partner to small businesses, we felt we could come at the situation the way a small business owner would - with humor, resilience, and a Bring It On! attitude. We were inspired by the strategic insight that all around us, small businesses were pivoting in the face of lockdowns and restrictions, and in spite of everything, were still optimistic about the future.
We teamed up with acclaimed agency Callen and brilliant director Craig Gillespie to create a campaign highlighting the resiliency of small business owners. In each spot, a business owner happily goes about their business doing one thing, until the world throws them a curveball. When that happens, VistaPrint is there to help them pivot and keep moving.
Fish Product Spot “Fish Slap”
Each brand spot was accompanied by several product spots that we produced during the same shoot and with the same actors. We also were able to film these in both English and French.
Brand Anthem “Hotel”
Hotel Product Spot “Breakfast”
Hotel Product Spot “Ghost Town”
The product spots for our Bed and Breakfast brand spot focused on design and web services.
Brand Anthem “Yoga”
Yoga Product Spot “Just Kidding”
Yoga Product Spot “Never Been Better”
The product spots for our Yoga brand spot featured some of our traditional print products - signs, flyers and stickers.
Credits CD: Julie Halloran ACDs: Jorge Brandao and Pauline Sall ECD: Cliff Skeete CMO: Ricky Engelberg Director: Gia Coppola Production: The Director’s Bureau Editing: Mackcut Music Composition: Squeak e Clean