Vista Full Funnel Campaign
VistaPrint was known for being the “business card company”. With a huge portfolio of print products and the addition of design and digital services, the brand was on a mission to be The Design and Marketing partner for all small businesses. As a part of that goal, we launched a campaign to introduce the full suite of what Vista could do. Based on the insight that all businesses consider themselves unique, we launched with the tagline “There’s no business like your business.”
Concepted, written and developed by the internal Creative Brand team, the campaign features real small business owners and how Vista brings their essence to life. The films were directed by the incomparable Melodie McDaniel and produced by The Director’s Bureau.
The second spot in the campaign features Tasha, an army veteran who wanted to start a more inclusive barber shop for the LGBTQ+ community. We based her design around a stylized army camouflage and developed everything from a wall mural to a merch line. The storyline to this spot is all about the space Tasha has created and the role Vista played in getting her there.
GOING INTERNATIONAL
Once the flagship US campaign was established, it was easy to extend the concept to our other markets. Elements like the Vista sticker graphic, templated script, Print | Design | Digital Triptych, tagline and ending helped to connect the campaign. We were able to streamline costs by producing the international versions with local crews, yet still manage to maintain a cohesive campaign.
Simon’s Peiking Duck is a beloved institution in Melbourne, AU.
AND BILINGUAL
We were even able to extend into other languages, easily translating the concept to the French market. Jah Jah is an epically cool Afro Vegan restaurant in Paris that gave the whole campaign a sense of style.
Once we had the library of gorgeous footage at our disposal, we were able to edit it into a myriad different product messages. This example focuses on logo design and inspires our customers to express their unique businesses. It also demonstrates how the tagline can become a ramp-up line for other messages. “There’s no business like your business. There’s no logo like your logo.”
We extended the campaign beyond broadcast with a full funnel digital campaign running across YouTube, Meta platforms, and TTD. We also had OOH digital media and ran static billboards featuring our same business owners.
Credits CD: Julie Halloran ACDs: Jorge Brandao and Pauline Sall ECD: Cliff Skeete CMO: Ricky Engelberg Director: Melodie McDaniel Production: The Director’s Bureau Editing: Rock Paper Scissors Graphics: Elastic Music Composition: Squeak e Clean