Monarch x Vistaprint
One of the perks of shepherding the VistaPrint brand is getting to work with amazing small business owners. Humberto Leon is not your typical business owner. The founder of Opening Ceremony, Humberto now owns two restaurants in LA. For the launch of Monarch, his newest restaurant, Humberto partnered with VistaPrint to create the merch line and launch assets for the venture.
The video asset above was used to pitch the story of Monarch x VistaPrint to food and fashion publications, and got a great response. The story was featured in Vogue, the LA Times, Women’s Wear Daily and Forbes.
As part of the project, we created a landing page where customers could either purchase Monarch branded merch, or create their own, using Humberto’s favorite products. The internal Vista team lead studio and on-location photo shoots for the project, creating a cohesive look that permeates all the way down to the smallest details.